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social content creator
san francisco
gaby
★ ☁ ✮ ⋆ ✦

i'm obsessed with creating content for brands that want to grow. i specialize in organic-feeling content shot on iPhone. content that feels real and like a creator made it (because one did!) ★

view work get in touch
10M+
views generated
50+
brand campaigns
8.2%
avg. engagement
8 yrs
experience
selected work
all projects ↗
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01↗
athleta content
on-brand social content across instagram and tiktok — driving awareness and community engagement for athleta's active lifestyle campaigns.
instagram · tiktok
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02↗
athleta events
live event content capture and real-time social coverage — turning in-person experiences into shareable moments that extended reach far beyond the room.
events · reels · stories
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03↗
rakuten
social-first campaign content built around rakuten's cashback messaging — making savings feel exciting, relatable, and share-worthy across platforms.
brand campaign · reels
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04↗
freelance
a mix of independent projects for dtc brands and personal brands — content strategy, scripting, short-form video, and growth consulting.
strategy · multi-platform
about
content
with
strategy.
instagram tiktok x

i'm gaby, a san francisco native and content creator with a passion for authentic, platform-native storytelling.

i've partnered with brands like athleta, rakuten, and the bay club on paid campaigns, and been tapped as an influencer by local institutions like muni and kqed.

i'm a creator first, which means the content i make actually feels like it belongs in your feed. ready to make something together?

✓
short-form video
✓
content strategy
✓
video editing
✓
copywriting & captions
✓
analytics & reporting
✓
brand partnerships
work with me
contact
let's
make
something.

ready to grow your brand's social presence?
i'd love to hear about your project.